Category: Uncategorized

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Dec
29

Medical Virtual Reality Can Help Save Future Lives

Imagine a world in which doctors, surgeons, patients, and students have access to medical resources, learning videos, and actual procedural practice without consequences. Exciting, right? You may not be aware of this, but leading developers in Virtual Reality are actually doing this right now. Medical practitioners all over the world are turning to medical virtual reality to practice accurate surgical procedures that can be completed without major consequences. Beyond the current applications, medical Virtual Reality media is being created by several leading VR companies at reasonable price points, allowing doctors to access materials like this easier than in the past, when Virtual Reality was more expensive, and less than half as good.

Play Operation in a Realistic Setting

The applications for Virtual Reality in healthcare are expanding in both practicality and accessibility. As a result, VR is being used as simulation technology that surgeons can use to operate on realistic, accurate models. This gives surgeons precious experience without any risk, and implies that several doctors who are exposed to the type of simulation will have more experience before operating on a live patient.

Education

Students can use Virtual Reality to learn high-risk procedures in a realistic and convincing environment. These procedures, since they can be reset with the press of a button, are arguably more cost effective than those on a real dummy patient, which is often cut open and worn-down after several students operate on them. Students can also practice procedures that are unusual, or not frequently used. This creates an advanced level of experience for those who have not done actual procedures yet, and the expectation is that the level of preparedness is expected to rise as VR in medical education continues to expand.

Diagnoses, Therapy, and Treatment

Patients and doctors alike can actually use Virtual Reality together in various forms of clinical treatment. Doctors can diagnose patients based on stimuli created in VR that is designed to trigger symptoms, such as PTSD or various phobias. The implications for this kind of therapy in a clinical setting are immense. The patient will often wear VR gear as the doctor or therapist coaches them through a series of steps, all while documenting the patient’s isolated encounters with sounds, objects, and visual stimulation. While there is heavy research still being conducted on VR therapy, it is still expanding, and there is anticipation of successful diagnosis technique development in the near future.


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Dec
28

How The Military Can Use Virtual Reality

The military has long been one of the more technologically advanced segments of society. With billions of dollars in government funding annually and a never-ending supply of crises around the world to prepare for, it’s no wonder the military has a reputation built in part on technological superiority.

Despite the technological advancements made in some parts of the military, the organization as a whole suffers from many outdated methodologies and a surplus of old-fashioned solutions to modern day problems. In short, the military could use a breath of technological fresh air from the private sector.

New Technology to Help Solve Old Problems

The military is massive. Millions of people working today are directly or indirectly involved with some aspect of the military. And, like all massive operations, inefficiencies and impracticalities are sure to crop up from time to time, no matter how well run the organization is. That’s where new technologies may be able to step in and shoulder some of the burden.

Technologies like virtual reality are poised to play a major role in military operations going forward. Things that were once impossible or extremely difficult become manageable and effective with the help of virtual reality. For example, detailed vehicle simulations currently require either deactivated vehicles (impractical) or expensive simulators (inefficient). With virtual reality, trainees immediately get realistic experience in any number of military vehicles without the need for expensive simulators. Virtual reality can also be used for real world combat simulations that accurately emulate the chaos and uncertainty of actual battle scenarios.

Under the care of a licensed physician, virtual reality can also be used to treat soldiers dealing PTSD. By reliving traumatic moments though the safety of virtual reality, therapists believe the effects of PTSD can be minimized or alleviated altogether. Much like with combat troops, virtual reality training can help medical personnel prepare for medical procedures in combat.

Möbius and the Military

Möbius Virtual Foundry is a boutique production firm specializing in creating high-quality virtual reality content.Möbius works with the military and military contractors to create immersive experiences that educate and train military personnel.Möbius produces state-of-the-art video content that engages customers in ways other media can’t.Möbius has unparalleled expertise in the field of virtual reality and the experience to know what works and what doesn’t work when it comes to creating effective content.


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Nov
10

Connect with Attendees at Trade Shows with Virtual Reality

 

Trade shows are great places for businesses to create lasting and meaningful connections with vendors, clients, and customers. The value of the connections and contacts that are made at trade shows is immeasurable. The networking opportunities alone are more than worth the costs associated with attendance.

However, one of the main drawbacks with trade shows—and indeed one of the reasons some companies opt to forgo these shows altogether—is the sheer number of attendees. With so many people (vendors, buyers, media, and the general public) walking around most trade shows these days, it’s no wonder some businesses are abstaining. The costs and hassles associated with trade show attendance simply aren’t worth it to some companies if all their hard work and planning just gets lost in the crowd.

If Nothing Else, Be Unique

The best way to deal with overcrowding at trade shows, however, is to stand out. Many companies do this by handing out what’s come to be known in the industry as swag, freebies that range from pens and key-chains to t-shirts and umbrellas. Some hire scantily clad booth girls and guys to draw attendees in. Others enlist the services of celebrities for a few hours to come out and meet fans and sign some autographs. Don’t get us wrong; these can all be extremely effective ways to get word-of-mouth buzzing about your company. They all share one downside, too: they’re expensive.

A better way to stand out at the next trade show is to do something truly unique; something that will catch the attention of everyone walking by; something like virtual reality. In the past, virtual reality was little more than a gimmick—just a fun diversion that let people walk through poorly rendered computer environments for a few minutes. Today, however, the technology is state-of-the-art and the experiences are more realistic than ever thought possible.

Use Mobius VF and Virtual Reality to Stand Out at Your Next Trade Show

Mobius Virtual Foundry is a boutique production firm specializing in creating high-quality virtual reality content. We work with companies to produce unique storytelling brand experiences that enhance and strengthen business-customer relationships and set companies apart from the competition. What better way to separate your business from your competitors at the next trade show than to invite your clients and customers to step inside your brand for a personalized, meaningful experience? While customers and clients will walk away from your competitors’ booths with pens and shoddy tote bags, they’ll walk away from your booth having taken part in something completely unique—a fully immersive experience specifically tailored to enhance your brand in ways never before done.


Oct
12

How Advertising Agencies Can Use Virtual Reality

Virtual reality as a marketing tool for advertising agencies have made incredible inroads in the field of entertainment over the past decade. In the past, virtual reality was little more than a gimmick—something content creators used more for its novelty than anything else. Today, however, with major tech companies and large Hollywood studios jumping on board the VR train, it’s clear that the medium is more important than ever.

But the entertainment industry is just one area where virtual reality is poised to disrupt the market. Other sectors of the economy are equally—if not better—suited to take full advantage of the benefits of virtual reality. Take advertising agencies, for example. Ad agencies have historically been on the cutting edge of innovation when it comes to marketing strategies and tactics. To see this, one need look no further than the early days of radio and television advertising, when enterprising ad agencies took full advantage of the new forms of media to effectively sell their clients to the world. Advertising agencies should embrace the new medium to attract new customers and build brand awareness.

Volvo Virtual Reality Test Drive


Virtual Reality Is the Next Step in the Evolution of Advertising

Much like radio in the ’20s and television in the ’50s, virtual reality is on the brink of mainstream adoption. And, like radio and television in those golden days, the advertising potential of virtual reality is enormous.

The primary goal of advertising agencies is to create awareness of their clients and to foster brand loyalty among their clients and their respective customers. Virtual reality is an ideal medium in which to do this. The advantages of virtual reality lay in the degree to which people interact with the medium. Because VR is a fully immersive technology, advertising agencies can utilize it to help consumers connect with and relate to their favorite brands in lasting and meaningful ways.

The Benefits of Advertising with Virtual Reality 

Advertising has traditionally been a passive medium. Regardless of how clever, funny, or impactful an advertisement is, it’s still something that, at its core, is being experienced passively by the audience.

With virtual reality, advertisers can flip that notion on its end. No matter its application, virtual reality is by definition an active experience. Advertising agencies can take advantage of the medium’s active nature and work with their clients to create interactive experiences that will resonate with consumers long after the moment is gone. Users can test drive concept cars that are still in the development phase, walk around movie sets with their favorite actors and actresses, or head off to do battle on a distant alien planet. The technology is limited only by imagination.

Learn More about the benefits of advertising agencies working with Möbius Virtual Foundry.

About Möbius

Möbius Virtual Foundry is a boutique virtual reality production firm specializing in creating high-quality, original content. Möbius works with advertising agencies to develop compelling and immersive advertising content that engages consumers on a deeper level. Möbius has the experience and the expertise to know what works and what doesn’t work in the field of virtual reality. With our industry and technological knowhow and your unique and focused advertising strategies, together we can create meaningful advertising experiences for your clients.


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Sep
30

Playstation’s Virtual Reality Games At Tokyo Game Show

Can you imagine how it would feel to be horror and joy within minutes of each other?
Sony has done just that when it debuted two of its newest virtual reality games at the Tokyo Game Show. Through Sony’s Project Morpheus, Bandai Namco has created a romance sim, My Summer Lesson, where you play as a teacher hired to teach either Japanese to an American student or English to a Japanese student.

It’s important to note that this is not about gawking at a virtual woman. Everyone involved is dressed entirely appropriately. There are no bikinis, no peeks up a skirt, nothing like that. This isn’t salacious. But it is, quite plainly, erotic. It’s supposed to be. The genius of Summer Lesson is how it illustrates the sheer power of virtual reality to not only transport you but to create genuine emotional reactions to what you see. The women in Summer Lesson need not dress provocatively, or talk about sex, or do anything more than get slightly closer than societal convention typically allows.

– Chris Kohler, wired.com 9.20.15

Switching gears, Capcom’s horror scenario, Kitchen, also debuted at Sony’s booth. Only seen and experience at the show, Sony’s has kept Kitchen under wraps. There currently isn’t gameplay to see online. But there is, however, game reaction’s to playing the demo.

 

I’d already had a lurking-horror experience with Alien: Isolation on Oculus Rift that caused me to seriously contemplate ripping the VR headset off my head midway through. I didn’t, but when Kitchen started I felt like maybe this was the time I finally did.

I awoke with my hands bound together—in real life I was holding a PlayStation controller, which of course placed my hands close together, a nice touch—in a dingy room. A man next to me was screaming in my face telling me we had to get out. We did not, because some kind of female ghoul entered the room and killed that guy, but not me. She was all up in my face. Very close.

This was the scariest thing of all, because I knew something was going to jump out at me. But where? When? In a PlayStation VR demo, when time is of the essence because you move people through as soon as possible, Sony let this go on for a while. Nothing was happening—nothing—and I was as riveted as I’ve ever been in a game. When I died, following another very up close and personal encounter from which I could not look away, it came as something of a relief.

– Chris Kohler, wired.com 9.20.15

 

About Us
We are a boutique production company for all things VR, bringing together the right elements – the right story, script, tone, technology, and talent – to craft something immersive and compelling for your customers. By leveraging our deep knowledge of what works and what doesn’t in this medium, we can help guide you down the process of creating innovative and unique content that will surprise and engage your customers in ways other technologies simply can’t.


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Sep
10

Museums Can Bring Exhibits to Life

Over 40 years the promise of virtual reality has intrigued people all over the globe. For the longest time, however, imagination far outpaced technology and most people found that their experiences with the cutting-edge medium left something to be desired. While it waited for the technology to catch up with users’ expectations, the field of virtual reality languished, relegated to gimmicky applications with less than ideal execution.

As technology advanced, the doors were opened for virtual reality to take its rightful place on the multimedia stage. Over time, users’ expectations of the medium shifted as well. Of course, people still expected virtual reality to be the all-immersive entertainment juggernaut that had been promised for decades. But more than that, they saw the potential for virtual reality technology to open new doors for education and research. And nowhere was this potential than in the countless museums and research centers that span the globe.

From Observation to Interaction

Museums have been around for ages and there’s no denying their inherent value as cultural institutions. Despite their worth, however, many people have notions of museums collectively as stuffy places of learning where things are to be observed from afar but never touched. That’s where Mobius Virtual Foundry comes in.

Imagine, for instance, a large natural history museum in a metropolitan city. A school bus full of children arrives for a field trip. The kids file into the museum’s grand lobby and are met by the skeleton of a massive Tyrannosaurus rex. They’re in awe—after all, what kid doesn’t love dinosaurs? But after a minute or two, the T-rex loses their attention and they’re back to playing on their phones and shooting spitwads at each other. There’s only so much enjoyment people—especially kids—can get out of a static exhibit.

Now imagine the same scenario, only enhanced with Mobius VF’s industry-leading technology and production values. The same T-rex is there to meet the school children—only this time it’s augmented by virtual reality. The children don’t lose interest in the T-rex; instead, they’re rapt with joy and enthusiasm to learn. Rather than merely looking at statue of fossilized bones while a disinterested tour guide drones on about the dinosaur’s feeding habits, the kids are fully immersed in the Cretaceous Period watching the giant, realistic predator stalk his prey. This is the kind of immersion and interaction that has the potential to instill lifelong passions within people, kids and adults alike.

A New Way to Learn with Mobius

Mobius Virtual Foundry has the tools and the expertise necessary to transform education from a passive experience to one that facilitates a deeper level of interaction with the subject matter, and thus produces a better understanding of the issues at hand. This transition from static observation to dynamic interaction will set museums apart as must-see destinations in and of themselves and will help to instill within new generations a deep-seated passion for learning.


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Jul
23

How Mobius Virtual Foundry Can Help Museums Tell Stories

Just like any other enterprise around the world, museums rely on a steady stream of visitors to keep their doors open. But unlike theme parks, movie theaters, and other venues specifically designed to elicit maximum levels of entertainment, museums ply their craft day in and day out by offering the masses knowledge, culture, and history. It’s an admirable pursuit, to be sure, but not one that typically has kids begging their parents to take them to the local natural history museum on their next day off.

What’s the Solution?

Museums need captivating and innovative methods to keep up with the competition. The core function of museums is to spread knowledge. Museums want to teach, but kids and their parents don’t want to trudge to and from static exhibits reading the same stilted text over and over. They want to be engaged; they want to feel like they’ve made good use of their time; more importantly, they want to be entertained.

That’s where Mobius Virtual Foundry steps in. Mobius is an industry leader in the emerging medium of virtual reality and an expert in creating engaging and immersive storytelling. Why read about the Pleistocene epoch when you can experience firsthand a herd of towering mastodons quietly grazing while nearby a stealthy sabre-tooth cat silently stalks its prey from the cover of the tall grass? With Mobius, visitors don’t have to imagine a thing. It’s all there right in front of them, just waiting to be experienced.

Cinematic and Immersive Storytelling

Mobius leverages its unique set of skills to operate at the sweet spot where technology, entertainment, and business converge. By creating immersive and one-of-a-kind thematic experiences, Mobius’ virtual reality technology is able to engage visitors in ways other competitors can’t. Mobius works with museums to make history and the natural world come alive. It enhances what museums do best (i.e. teach) and creates intriguing cinematic experiences that go beyond stating dry facts and figures and instead tell engaging and educational stories—stories whose impact will linger long after visitors have left the museum behind.